Kevin Dutton

Kevin Dutton was born in London in 1967. He has a Ph.D in psychology, and is an expert on the science of social influence. He is a research psychologist and honorary affiliated member of the Calleva Research Centre for Evolution and Human Sciences, Magdalen College, University of Oxford.

Find out more...

Kevin's first book, Flipnosis - The Art of Split Second Persuasion, first published in 2010 and since translated into 18 languages, documents his quest - from the political genius of Winston Churchill to the malign influence of some of the world's top con artists - for the psychological 'DNA' of persuasion.

Praise for Flipnosis...

His second book, The Wisdom of Psychopaths - Lessons in Life from Saints, Spies and Serial Killers is published in the UK (William Heinemann) in September 2012 and in the US (Farrar, Straus and Giroux) in October 2012. In it, Kevin explores the positive side of being a psychopath, and discovers, first hand, in a groundbreaking 'How to make a psychopath' experiment, what it's like to be one. The effects have since worn off.

Kevin's books around the world...

Public speaking

Research psychologist, persuasion virtuoso, and author of The Wisdom of Psychopaths and Flipnosis, Kevin Dutton is an entertaining and charismatic public speaker ...equally at home (according to Andy McNab – and he should know) on a fruit and veg stall in London's East End as he is on an academic podium.

Find out more...